The Montessori Training Center and Lab School of St. Louis tasked us with refreshing their brand identity to reflect a more modern and cutting-edge learning environment.

Their goal was to appear contemporary, but not stray from their history or Montessori tradition. Their desire is to be known as a leading education institution, yet also resonate with parents looking for a different approach to education.

Our solution was to take a page from the Montessori system and use simple, graphical shapes and elements to develop a creative identity that is a system of building blocks and patterns for the two partner organizations.