NEW REALM BREWING CO.

Scenario
New Realm Brewing Company was looking to develop branding and creative for an exclusive beer to launch the partnership with the Greenville Drive, the Minor League Baseball team in Greenville, SC.

The Practical Approach
Often team beers just feature the team’s logo and call it a day. With Greenville Drive and New Realm, however, there was a desire for something more meaningful.

Our Practically Dangerous Solution
The Greenville Drive are immensely proud of their role as a focal point for community spirit. Their stadium is nicknamed “The Front Porch of Greenville,” their team motto is “Together We Win,” and they go to great lengths to support the people and town. As such, we saw an opportunity to create a beer brand that didn’t simply tap into the team logo but rather tapped into this deeper community spirit.

The people of Greenville have a history of rallying together to rebuild the city, and, of course, rallies are well-known in baseball — The Drive even needed a late rally to win their first championship. Throw in that Michelin and BMW (top employers in the city) are major names in rally racing, and a new beer (and bar call) was born.

Rallyville Lager is much more than a team beer. It’s a symbol of the spirit of the town, the team, and a toast raised high.